Following is a message from Mary Etlinger DeLay, chief of staff and communications, regarding the UT Health Science Center’s new style guide.About a year ago, in collaboration with the university’s Branding Task Force, my Branding Initiative Co-Chair Debbie Morrill, vice president for development, and I forwarded the results of the university’s extensive branding research and logo development to the university’s Executive Committee. The Executive Committee wholeheartedly agreed to the new logo, designed by The Atkins Group. In August, our new logo was approved by The UT System Board of Regents, paving the way for a campuswide effort to extend the new brand “voice” in our print and collateral materials and across our Web site.
Printed materialsA detailed description of the Health Science Center branding voice in
print can be found in our Style and Usage Guide,
http://www.uthscsa.edu/op/styleguide/, complete with chapters on identity elements and guidelines, logo variations and design applications.
There, you can download the guide, Health Science Center and school logos, as well as a customized-logo request form to obtain a version of the logo that highlights your institute, department, center or program for use in brochures, fliers, posters, PowerPoint presentations or other departmental print materials.
Letterhead, envelopes and business cardsSince September of 2007, all new Health Science Center letterhead, envelopes and business cards carry only the
institutional version of the logo — not any customized versions of the logo or the university seal. Also, the institutional logo is the
only logo to appear on these items.
Please utilize your current stock of old letterhead and business cards throughout these summer months. All Health Science Center units are requested to complete the changeover to the new branded
stationery and business cards by Oct. 1, 2008. The Health Science Center’s Copy Express Plus has all the stationery branding templates to fill your orders. As is stated in our Handbook of Operating Procedures, all official stationery must be purchased from Printing Services. For prices and other information regarding printing of letterhead and business cards, contact
Estella Lucio, (210) 567-2285.
Team effortMy heartfelt thanks go to Nancy Arispe, executive director for communications, Jennifer Bernu-Bittle, creative director, and Rene Torres, Web specialist, of the Office of External Affairs, for their talent and dedication to bringing this branding initiative and style guide to fruition.
We also want to thank and acknowledge the talent and commitment of countless hours by members of the Web Advisory Committee, under the leadership of Webmaster Jim Barrett. Currently, we are approximately 15 percent of the way toward the total transition of more than 330,000 pages on our Web site, and already we are receiving wonderful compliments on the pages that carry the new branding architecture.
Web rebranding goal is Dec. 31We strongly encourage all of our schools, departments and programs to redouble the efforts needed to complete the rebranding of all
Web sites by Dec. 31, 2008 so that we may open the New Year with a consistent and unified Web presence.
For information regarding the usage and application of the Web branding templates, please contact
Webmaster Jim Barrett, (210) 567-2143.
To contract design assistance for a Web site, please contact Roseanne Hurst of Multimedia and Web Services at (210) 567-2269;
webteam@uthscsa.edu.
Web sites may also be built by outside vendors, as long as our full branding template structure is followed for design, functionality and ADA compliance.
Brand represents one strong, consistent voice for Health Science CenterOur new brand represents the core values of our university to this community, all of South Texas and the world. As any brand does, ours will evolve over time, but should always reflect the integrity and missions of our Health Science Center. We have much to gain by surrendering the hundreds of logos and icons formerly used by our departments and programs across four cities, five schools and six campuses for one, strong and consistent voice.
Thank you for your support of a brand that represents us all and clearly communicates the singular preeminence that is The UT Health Science Center at San Antonio.
