The logotype is the name of the institution set in a specific font and type style. The logotype you see here represents the font and type style used by The University of Texas Health Science Center at San Antonio. The font is Whitney Book SC.
A unified communications program is central to our ability to build public awareness of what we stand for and to demonstrate our relevance to people’s lives.
One aspect of the Health Science Center’s brand is our visual identity. When the public views an item that carries the Health Science Center’s visual identity, they form or modify an opinion about our character, values, standards and goals. More than colors, fonts and logos, our identity is an important communications tool and must be employed with care and consideration. This becomes increasingly significant as we seek to define and differentiate ourselves in the increasingly crowded marketplace of education, health care and research. Like any successful and self-confident organization, we need to communicate our excellence to the world with a unified identity, which strengthens our brand.
The consistent use of our logo plays a critical role in the university’s identity system by building greater recognition – throughout the community and the world – of our Health Science Center. Therefore, it must take precedence over the use of any other icon/graphics symbol being used to represent a unit of the UT Health Science Center.
Approval from the Health Science Center Office of Communications must be obtained for exceptions to the use of the logo.