Logo with Tag Line
A tag line is a catchy and memorable phrase associated with a product, campaign or business. A tag line should reinforce the overall brand personality and positioning statement.
“We make lives better” is the tag line for The UT Health Science Center at San Antonio. It reinforces our mission to educate health professionals, provide health care, conduct research for the prevention, diagnosis and treatment of disease and serve our communities.
The tag line may accompany the logo. The tag line should be sized and placed as shown on this page. The trademark symbol must accompany the tag line when it is used without the logo. Other guidelines for tag line placement are covered in ”Tag Line Application, section 4.7”.
All official files of the university logo and acceptable variations can be found online at