Typography

Typography is a basic element in the overall university identity system. The Whitney font is used within the Health Science Center logo. Whitney may be used in publications, advertising, brochures, direct mail, correspondence, presentations, etc. provided that licensing restrictions are followed. Otherwise, the following type families should be used: Berkeley, Myriad, Humanist 777, Goudy, Arial and Georgia.

For questions regarding the use of different typefaces, contact the Office of External Affairs at 210-567-3080.

Sans Serif

Whitney, Myriad, Humanist 777 and Arial have been selected as sans serif font families for the Health Science Center.
Whitney, Myriad, and Humanist 777 are licensed fonts available for purchase. Arial is a standard free font typically found in most word processing and presentation software programs (such as Microsoft Word and PowerPoint).

Regular (Book) - primarily for body copy
Italic - primarily for caption or highlights
Bold - for subheads and headlines

Serif

Berkeley, Goudy and Georgia have been selected as the serif font families for the Health Science Center. Berkeley and Goudy are licensed fonts available for purchase. Georgia is a standard free font typically found in most word processing and presentation software programs (such as Microsoft Word and PowerPoint).

Regular (Book) - primarily for body copy
Italic - primarily for caption or highlights
Bold, Bold Italic - for subheads and headlines