UT HEALTH SCIENCE CENTER STYLE & USAGE GUIDE

Web Templates

In 2007, the university adopted a template-based Web design as part of its marketing and branding initiative. Templates are required for all Health Science Center web sites.

 

Official Web templates (featuring specific school color schemes and designed with easy-to-use include files) are available to all university Web publishers. Please contact Multimedia Services, for information on downloading the templates.

 

Web sites must meet accessibility standards and contain prescribed elements. That information can be obtained in Section 7.2 - Web Template Elements in the Style & Usage Guide website.

 

Publishers will need approval from the Office of Communications before publishing any redesigned website to foster brand consistency. Contact Nancy Arispe or Pamela Dyer for approval. All website redesigns must also be submitted to Multimedia Services prior to publishing to insure ADA and other federal and state compliances.

 

Two column landing page Three column landing page
Sample front pages: Front pages, or "landing" pages, may use a two or three-column layout.

Two column sub page

 Three column sub page
And 'sub' pages: "Sub" pages, which are under the "landing" page, also may follow a two or three-column layout.

The templates rely on server-side include files so they must reside on web servers that support "active-page" scripting. These include ASP, CFM, Java, .NET and PHP.

 

Publishers need approval from the Office of Communications before publishing any redesigned website. The Office of Communications plans to check all University web pages and contact those who manage each site if there are any necessary changes to assure branding integrity.

 

The templates have different color schemes; one in burnt orange for general non-academic sites, and five others for the university's five schools.

 

"This branding strategy will be integral to our university's future success, and especially important to accomplish increased philanthropy and community awareness," the university said in 2006 when the initiative began. The Atkins Group, a public relations agency in San Antonio, designed the templates as contractor for the project.