UT Health San Antonio’s rebranding and repositioning in the marketplace is continuing at full speed. In January, print ads, billboards, and other vehicles were utilized to inform the public that the University of Texas Health Science Center at San Antonio is now called UT Health San Antonio.
In late January, UT Health San Antonio launched a themed advertising campaign called “UT Healthier.” The campaign will last for up to two years. It will include outdoor billboards at strategic locations along major San Antonio highways, digital signage at the San Antonio International Airport, TV spots, signage at the AT&T Center during Spurs’ games, ads on Pandora (a hugely popular digital, audio service), sponsored content in newspapers and magazines, print ads in popular magazines and newspapers, and more.
Particular billboards, signs and print ads focus on the particular missions of UT Health, such as academics, patient care, scientific research and community service.
Take a look at some of your UT Health San Antonio’s creative assets as we move toward a greater and more prominent role in health education, care and research in San Antonio and beyond.
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